Výsledky vyhľadávania

Výkonnostní marketing s Google Analytics / Sebastien Tonkin, Caleb Whitmore, Justin Cutroni ; Preklad Pavel Vaida. - 1. vyd. - Brno : Computer Press, a.s., 2011. - 432 s. ; 23 cm. - ISBN 978-80-251-3339-2.

marketing (organizácia), webová analytika, on-line marketing, Google (vyhľadávač), príručky

Tonkin, Sebastien
Whitmore, Caleb
Cutroni, Justin

Interakcia internetovej komunikácie a firemného dizajnu (CD) komerčnej spoločnosti / Michal Hornický ; Školiteľ Tomáš Koprda. - Nitra : Univerzita Konštantína Filozofa v Nitre, 2011. - 76 s. ; 30 cm.

internetová stránka, corporate design, on-line marketing, Ceragem, internetová komunikácia, firemný dizajn, komercia (obchod), diplomové práce

Hornický, Michal

N/A
Marketingové kampane online médií ako nástroj zvyšujúci efektívnosť a konkurencieschopnosť / Ondrej Sočuvka ; Oponent Štefan Gero, Oponent Peter Mikuláš, Oponent Denisa Hejlová, Školiteľ Katarína Fichnová. - Nitra : Univerzita Konštantína Filozofa v Nitre, 2015. - 120 s. ; 30 cm

Plný text.

SOČUVKA, Ondrej: Marketing Campaigns in Online Media as a Tool increasing Efficiency and Competitiveness. [Doctoral Thesis]. Constantine The Philosopher University in Nitra. Faculty of Arts; Department of Mass Media Communication and Advertising. Adviser: Doc. Mgr. Katarína Fichnová, PhD. Nitra: FF UKF, 2012. 120 pp. (additional material on CD). The study builds on existing research in the area of economic efficiency of marketing campaigns, focusing on evaluating qualitative criteria of online marketing campaign efficiency, that were researched only sporadically. Selected criteria include credibility, trustworthiness, creativity and overall perception of the campaign. Objective of the study was to identify and compare preferences of Generation X and Generation Y. Author compared selected target groups focusing on preferences related to internet and traditional media. The first research method used in the study was anonymous survey. The second research method used in the study were focus group discussions. Generation X users reflect online marketing campaigns more positively in case these are related to offline service or product, with the risk of favoring own life experience over the new technology. Generation Y considers recommendations from authoritie to be important. Online games represent significant marketing communication potential, relevant both for Generation X and Y. Content and key messages are more relevant for Generation X, original and innovative formats of online advertising are preferred by Generation Y. Social networks are not in the spotlight for Generation X, but content forwarded from social network contacts is trusted more. The “Digital Enthusiasm” of Generation Y can evolve into “Digital Scepticism”, therefore online marketing content must reflect their own interests and preferences, with appropriate high quality, interesting and original format. Despite sharp decline in TV and radio, newspaper - both offline and online form - remain attractive both for Generation X and Y. Online Advertising. Online Marketing. Internet Communication. Online Media., On-line reklama. On-line marketing. Internetová komunikácia. On-line médiá., on-line marketing, online médiá, marketing (propagácia), marketingové stratégie, metódy, marketingové kampane, dizertačné práce

Sočuvka, Ondrej